Tobacco companies have long been accused of targeting young people with their advertising and promotional efforts. Despite their claims to the contrary, research has shown that the tobacco industry has a vested interest in marketing their products to children and adolescents. In this article, we will explore the evidence that suggests that tobacco companies are actively targeting young people with their advertising and promotional efforts. Scientific evidence shows that the advertising and promotion of tobacco companies influence young people to start using tobacco.
Big tobacco companies
spread their message by placing large advertisements in magazines and publications that are popular with children.The greater the exposure of adolescents and adolescents to tobacco advertising, the more likely they are to start smoking. In the 1960s, cigarette manufacturers responded to accusations that they were marketing their tobacco products to young people by making concessions in the way tobacco products were marketed by adopting a voluntary advertising code. More recently, they agreed to limit advertising on billboards and in print and implemented educational programs for retailers such as “Us Card” and “Action Against access”.The tobacco litigation of the 1990s provided the public health community with an opportunity to evaluate the marketing claims presented by the tobacco industry from the perspective of its own internal memos, marketing plans, and research reports. Product placement refers, in this coding, to the place where tobacco products are offered for sale and to the placement of product advertising.
Market research on the tobacco industry reveals that advertising and promotional efforts that associate a brand with images of autonomy, unity, risk-taking and social acceptance make the brand more attractive to young people. Women are also the target of the tobacco industry, and tobacco companies continue to produce women-specific brands. Available in a variety of fruit flavors, candies, desserts and cocktails, such as sour apple, appletini, pina colada, cotton candy and cinnamon roll, it should come as no surprise that young people perceive flavored tobacco products as more appealing than unflavored tobacco products. This is because flavors play an important role in influencing tobacco use or experimentation among young people and young adults, who use flavored tobacco products more than any other age group. In conclusion, it is clear that despite their claims to the contrary, big tobacco companies have a vested interest in marketing their products to children and adolescents. The evidence suggests that they are actively targeting young people with their advertising and promotional efforts.
It is therefore essential that governments take steps to protect young people from these tactics by introducing stricter regulations on tobacco advertising.
